We are an objectively disciplined brand and business consultancy that breaks the “rules” responsibly.
With 15+ years of experience across a diverse range of industries, from CPG to B2B, with up to 246% brand value increases. We approach brand building as informed battle tactics for how the business is going to win.
At Comet Chaser, we define “great work” as a conscious, singular intention that has meaningful cultural impact. Work that is diligently informed by category, human, and sociological insights. Work that moves the needle for a better, brighter future by existing.
We believe that brands have the power to change consumer behavior, what they aspire to and reach for—and if we do an exceptionally good job, we have the power to change the world.
The 5′ 3½″ tall founder behind Comet Chaser
California-born and ex-NYCer now based in London, Vannett is an award-winning brand and business strategist and futurist known for turning friction into competitive advantage. She is the founder of Comet Chaser, a brand and innovation consultancy that breaks the “rules” responsibly. Described as a “rare talent” and “one of the most gifted intuits,” she has revitalised more than 35 heritage brands and launched 15 new ones across 12+ industries, building strategic foundations that have driven brand value increases exceeding 246%.
Her client portfolio spans global leaders, including Anheuser-Busch InBev, Diageo, Nestlé, Unilever, Bayer, Google, and Hain Celestial, alongside emerging innovators such as Debut Biotech, Exponent Beauty, Sunrise Session (personal care), and Playground (sexual wellness). Beyond consulting, Vannett speaks internationally to audiences of 600+ and mentors founders and creatives through organizations including Venture Capital World Summit, Dell Entrepreneur Mentorship Program, Sephora Accelerate, Credo for Change, SF Design Week, The One Club for Creativity, and Pratt Institute.
Known for combining sharp strategic clarity with bold perspective, Vannett delivers direct, human-centered solutions grounded in enduring behavioral truths. Her approach is equal parts optimism and disruption, challenging conventional thinking while creating practical pathways to growth.
WHAT CAN YOU EXPECT FROM VANNETT?
Sunshine mixed with a little bit of hurricane. Vannett is unconventional, provocative, and honest. Never one to back down from a challenge, she always delivers clear and concise solutions strategically grounded in timeless human truths.