100% of consumers
are people.

I understand people deeply.

I’ll up your odds of success by identifying untapped areas of opportunities that’ll win hearts and minds.

In my 14+ years, I’ve collaborated with clients of all sizes—from behemoths to small but mighty founder brands.

FOOD & BEVERAGE

• Anheuser-Busch InBev

• Pepsi Co

• Diaego

• ConAgra Foods

• Mars Chocolate

• Nestle

• Boston Beer Company

• Mission Foods

• Lavazza

• Hormel Foods

• Boca Burger

• Nile Coffee Club

BEAUTY & PERSONAL CARE

• Unilever

• Hain Celestial

• Sephora

• Credo

• Paula’s Choice

• True Botanicals

• Ursa Major

• Biossance

• Ace of Air

• Vapour

• Exponent

• Hot Jupiter

• Sunrise Session

• Superzero

• Ourside

HOMECARE

• The Clorox Company

• The Home Edit

WELLNESS

• Playground

• Ladykind

• First Day

• Cliganic

• Sorted

TECH

• Google

• Lutron

• Cree

• Clockwork

• StyleSeat

RETAIL

• Credo

• Target

HOSPITALITY

• Brezza

• The Melt

• The Ramen Bar

PET CARE

​​• J.M. Smucker

• BarkBox

PHARMA/TELEHEALTH

• Bayer

• Author

AUTOMOTIVE

• Toyota

• Honda

B2B

• Twine Ventures

• Greenleaf

• Bandak Project Management

CORPORATE

• Anheuser-Busch InBev

• Debut Biotech

• Nohbo

I’m one of the lucky few that loves what I do.

  • • Innovation Concepts Generation

    • Validation Research

    • Workshop Development & Moderation

  • • Brand Positioning

    • Brand Architecture

    • Brand Personality

    • Brand Tone of Voice

    • Competitive Landscape Analysis

    • Consumer Research

    • Consumer Segmentation

    • Consumer Profile Development

    • Consumer Journey Mapping

  • • Portfolio Architecture

    • Product Naming Convention

    • Communication Hierarchy

    • Product Philosophy

    • Product Promise

    • Product RTBs

  • • Creative Territories Development

    • Naming Territories Development

    • UX/ UI Strategy

    • Creative Review & Guidance

  • • Dell Entrepreneur Mentor

    • Sephora Accelerate 2020, 2021

    • Credo for Change 2020

    • Parsons New School Guest Speaker 2020, 2021

    • Freelance Founders 2020

    • The One Club for Creativity Fall Portfolio Review 2021

    • New Visions for Public Schools 2017, 2018, 2019, 2020

    • The One Club Next Creative Leaders Jury, 2023

    • x4+ Creative Mornings Field Trips w/ 600+ international audience

My clients make me blush on a daily basis.

  • "There’s magic at Comet Chaser. With ambitions to be a household name within the real estate and construction project management space, I knew I didn’t want to abide by the same playbook as the rest of the industry. Vannett came highly recommended and was the must needed fresh breath of air I was looking for. Since then she has gone above and beyond in exceeding my expectations — guiding and shaping not only my business externally but our internal culture as well. Without a question, Comet Chaser has now raised the bar for every business in the built environment project leadership sector."

    NIKLAS BANDAK, BANDAK PROJECT MANAGEMENT

  • "Thanks to Comet Chaser’s remarkable expertise, we've seen remarkable growth. Vannett’s dedication and keen understanding helped us align perfectly with our core values, leading to genuine progress. We’re really grateful for her invaluable contributions knowing that they’ve made a significant impact on our brand's journey!"

    JAHMAL PADMORE, NILE COFFEE CLUB

  • “I feel so fortunate to be working with Comet Chaser and to have the benefit of their experience and expertise; my brand and I are in THE best of hands. Not only is Vannett uber-talented, wise, insightful, energetic, sharp and creative, but she comes with a bonus of mind-reading skills. Vannett treats your brand with all the care she would her own, but she makes it your own in ways you hadn’t even imagined. I can’t express how much I appreciate how expertly Vannett is helping me make a long-held dream come to life.”

    KAREN PARITEE, SORTED